Following more than a dozen projects encompassing store openings, event invitations, book design and microsites, a 256 page brand book (for global distribution) was created over a six month period.

The book detailed all aspects of the brand from logo usage through typography, color theory, art direction, layout and campaign construction to guidance on digital touchpoints and social media.

Other projects included sponsorship of Dia:Beacon and store openings and activations in Miami, Chicago, Stockholm and Portland.